BEAUTRIUM MEGA BANGNA

Beautrium Mega Bangna is designed under the B Shape concept, derived from the letter “B,” the first letter of BEAUTRIUM. The PSD team translated the form of the letter B into soft curves and applied this design language to every interior detail, from space planning and column design to the cashier counter and ceiling, using rounded-edge (fillet) techniques.

From the entrance, the overall atmosphere is defined by a calm grey color palette that feels comfortable yet refined. The storefront is designed to be open and welcoming, featuring a rounded-edge illuminated BEAUTRIUM logo positioned at the center. Curved black lighting tracks at the rear guide the eye through the space toward the back of the store. The walls and ceiling are enhanced with textured grey finishes, contrasted with columns and cashier counters wrapped in silver aluminum film. This contrast creates visual interest while maintaining a cohesive look, allowing the interior to act as a background that highlights the products on display. Above the shelving units, a continuous top border is designed for LED screens and signage, wrapping around the entire store area and reinforcing a unified spatial identity.