NOSE TEA EMPIRE TOWER

Every time Nose Tea launches a new branch, always creates excitement through a unique design in each location. Therefore, when our design team was entrusted to design this new Nose Tea branch, our goal was to elevate that same sense of excitement. The team reimagined the in-store experience through the concept of a “The maze”, not in the prosy green maze but used magenta color for more excitement. A full-scale, three-dimensional maze was created with sliced, divided, and transformed into the core design language of the space, becoming walls, ceilings, furniture, and all key elements throughout the store.

Inside the store, customers are immersed beneath a large maze ceiling that extends downward at varying heights, creating a dynamic spatial experience.

Hidden lighting within the maze enhances the glowing, emphasizes the meandering form. Bar counter, perimeter seating, and even the stool seating are all carved from the same maze structure as the ceiling, allowing every element within the space to feel seamlessly connected, as one unified design language. The rough-textured finish used on both exterior and interior walls and ceilings, consistent throughout the entire store and expressed in a single shade of magenta .This Nose Tea branch still distinctive and memorable. Remaining to surprise and excite visitors every time they step inside